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How could a propane company increase its visibility and gain additional market share?

The propane business delivers propane to residential customers and wanted a product that was useful in and around the house. As a side benefit, they wanted to increase their more profitable business of filling smaller barbeque tanks at the same time as they filled the large residential tank. What would be a good promotional product to help them increase their awareness and sales?

They ultimately selected a Silicone Basting Brush, thinking it was a perfect match to help them deliver a positive message to home owners and grilling experts alike. The brush can withstand temperatures up to 500°! Perfect for basting any food in the kitchen or on the grill. They were duly impressed with the large imprint area for their logo and important contact information.

The propane company ordered 1000 pieces and they were thrilled with the results! After each fill-up, the driver would attach an informational card, the basting brush and a ‘Thank you’ note on each customer’s front door. Comments came pouring in, such as, ‘What a nice surprise to receive such a useful product,’ and, ‘Thank you for recognizing us as a valued customer.’

Another happy customer reporting their consumer awareness heightened and their business was increasing!

 
   
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